Hi, I’m Irene Wong, the founder of Duper DuDu, and a NICU nurse. Working in the Neonatal Intensive Care Unit, I’ve seen how challenging it is for parents of babies needing special care. Often, families bring in adorable clothes that end up unused because they’re not designed for the unique needs of NICU babies.

That’s when I started Duper DuDu, a brand focused on NICU-friendly baby clothes that are soft, practical, and stylish. I know how important it is for all babies, whether in special care or not, to wear clothing that’s gentle on delicate skin. That’s why I choose organic materials like GOTS-certified* cotton and bamboo. It is soft, breathable, and free from harmful chemicals.

I know how stressful the NICU journey can be. Dressing your baby in soft, beautiful clothing might seem small, but it can bring comfort, support bonding, and even help with milk supply. For healthy babies, our clothes offer the same gentle touch and quality to nurture that special connection.

Before launching any NICU design, I always consult with fellow NICU nurses, neonatologists, and other healthcare professionals to ensure each piece is truly functional and comfortable. From fabric choices to snap placements, every detail is thoughtfully considered to meet the needs of babies in special care.

Warm regards,

Irene Wong

*What is GOTS?

This certification is important because it guarantees that the materials used in our clothes are safe, sustainable, and kind to both your baby and the planet. When you choose GOTS-certified clothing, you can feel confident knowing that you are selecting the highest quality and most eco-friendly fabric for your baby.